Just read that more people insure their cats and dogs than take income protection insurance for themselves !
If you couldn't work due to ill health or a serious accident, would you be able to pay the mortgage, feed the family, heat the house, or even maintain the pet insurance !?!
The answer for most people is no, yet why don't we insure the most valuable asset we have, the asset that is able to generate money? I once heard this anology used to open dialogue about income protection: "If you had a cash machine in your house that just kept paying out every time you requested, would you insure it ?"
Of course you would!